The Aragon Company

When adding a pixel for affiliate ID 128 or 130, follow the steps below to implement the tracking code. Each offer requires two pieces of Meta tracking code to be implemented: 

• Lead tracking code on the payable event (TMM Revenue event). 

• Purchase tracking code on the advertiser KPI event (Advertiser Revenue event). 

1. From the hamburger menu, navigate to Affiliates > Postbacks. Click the +Postback button.  

2. Make the following updates: 

1. Description: Use one of the following templates based on whether you are placing the Lead tracking code or the Purchase tracking code, replacing the AFFID with the affiliate ID the pixel is for, and the Dataset ID with the pixel ID shared by the requester: 

   1. Lead:  

2. VP Arbitrage (AFFID) - Dataset ID - Meta "Lead" Tracking Code 

   2. Purchase:  

3. VP Arbitrage (AFFID) - Dataset ID - Meta "Purchase" Tracking Code 

4. Postback Type: Select Conversion for the base payable action, and Event for the downfunnel event. 

5. Postback Level: Select Specific. All postbacks will be set to Specific due to the fact that each brand/offer set up for VP Arbitrage will have its own assigned Meta Data Source. 

6. Affiliate: Select publisher 128 or 130 based on the request. 

7. Offer: Select the offer ID of the offer to implement pixel on. 

8. Event (Event postback type only): Select the event name to implement pixel on. 

2. Delivery Method: Select Meta, and then make the following updates. 

   1. Meta Business: Select "Aragon Advertising - AP ID 7300 (Shared with TMM)" 

   2. Meta Pixel: Paste the pixel ID provided in the Freshdesk request from the Meta instance. 

   3. Meta Event Name:  

      1. For all payable actions (Base or Event), select Lead from the preset options. 

      2. For Advertiser Revenue events, select Purchase from the preset options. 

   4. Meta Event ID: Use {conversion_id}. 

3. {conversion_id} 

   5. Action Source: Select Website. 

   6. Event Source URL: Paste the TMM tracking base domain. 

4. https://www.tmmtrack.com 

   7. Meta Custom Data: Click the [+] twice to add two fields. 

      1. Custom Data set 1 

         1. Data Field: Value 

         2. Value:  

            1. For Lead events, enter macro: 

         3. {payout_amount} 

            2. For Purchase events, enter the value from column K ("Calculated Event Revenue") in the google ads event reporting postbacks - NEW 6-5-2025.xlsm sheet ("VP Arbitrage - Meta" tab) for the offer.  

      2. Custom Data set 2 

         1. Data Field: Currency 

         2. Value:  

      3. {offer_currency} 

   8. Meta User Data: Click the [+] four times to add four fields. 

      1. User Data set 1 

         1. Data Field: City 

         2. Value:  

      2. {geo_city_name} 

      3. User Data set 2 

         1. Data Field: Country Code 

         2. Value:  

      4. {geo_country_code} 

      5. User Data set 3 

         1. Data Field: Fbc 

         2. Value:  

      6. fb.1.{timestamp}000.{fbclid} 

      7. User Data set 4 

         1. Data Field: State 

         2. Value:  

      8. {geo_region_name} 

5. Click Save to save your pixel.